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We provided custom website design services for a kitchen and bath remodeling company, highlighting their expertise in quality construction and renovation. The design emphasized their strong reputation, EPA certification, and over three decades of experience in the industry. Our solution helped showcase their services and build trust with potential clients looking for reliable remodeling experts.
Founded in 1989 by Italo Rodriguez and Eddie Migues, IS Enterprises is a Washington, DC-based construction and general contracting company specializing in kitchen and bath remodeling. With a strong focus on quality construction, IS Enterprises prides itself on building solid foundations for communities, ensuring that their work will benefit future generations. As one of the few EPA-certified companies in the area, they are also qualified to remove lead-based paint hazards from homes and facilities, adding a layer of safety and expertise to their service offerings.
IS Enterprises approached District-22 with the goal of revamping their website design to showcase their construction services, with a particular focus on their kitchen and bath remodeling expertise. They wanted a modern, responsive website that reflects their professionalism and highlights their extensive experience in the construction industry. The key deliverables for this project included:
Understanding IS Enterprises' Needs
IS Enterprises is deeply rooted in the Washington, DC community, and their work primarily focuses on residential remodeling projects. They needed a website that would:
Additionally, since they serve both residential clients and industry professionals (supplying general contracting materials), the website needed to effectively cater to both audiences. The site would act as a digital storefront for homeowners looking for remodeling services and a resource hub for contractors seeking supplies.
Our primary goal for the UI/UX design was to ensure that visitors would quickly grasp IS Enterprises' capabilities and trust in their services. The design was centered on conveying professionalism, reliability, and experience, while making it easy for users to find relevant information.
User Journey Mapping
We started by creating user journey maps for two primary target audiences:
This helped us structure the website in a way that both user groups could easily navigate to the information they were seeking, such as remodeling services for homeowners and supply offerings for contractors.
Key Design Features:
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To reflect IS Enterprises’ rich history and community commitment, we crafted a content strategy that highlighted their legacy in Washington, DC, and their commitment to building better homes for future generations. Each page of the website was carefully structured to communicate their professionalism, expertise, and quality standards.
Homepage: First Impressions Matter
We designed the homepage to immediately communicate their most important messaging:
Service Pages: Kitchen & Bath Remodeling
We created separate service pages dedicated to their primary offerings:
Each page was designed to emphasize their attention to detail, high-quality materials, and customization options for clients looking for unique, tailored solutions.
EPA Certification: Safety and Compliance
Given the importance of their EPA certification for lead-based paint removal, we created a dedicated page that explained what the certification entails and how it ensures the safety of homeowners and contractors alike. This added credibility to their brand, reinforcing their commitment to not only quality but also safety and regulatory compliance.
Mobile-Responsive Design
Since many homeowners and contractors access websites on their mobile devices, we ensured that the IS Enterprises website was fully responsive. The mobile version of the site included:
One of the primary challenges we faced during the project was the need to design a website that effectively spoke to two different audiences: homeowners and contractors. Both groups have distinct needs, yet they required a cohesive user experience.
Solution: Dual-Purpose Design
We solved this by creating separate pathways on the homepage that directed each user group to the most relevant content. For homeowners, we highlighted remodeling services and case studies. For contractors, we emphasized the general contracting supplies and industry certifications. This dual-purpose design allowed us to cater to both audiences without compromising on the quality of the user experience.
The website redesign has given IS Enterprises a fresh, modern digital presence that reflects their commitment to quality and community service. Key outcomes include:
The collaboration between IS Enterprises and District-22 resulted in a website that not only showcases the company’s extensive experience in kitchen and bath remodeling but also positions them as a trusted contractor in Washington, DC. By focusing on quality construction, safety certifications, and customer trust, we were able to create a digital platform that resonates with both homeowners and industry professionals alike.
This project demonstrates the importance of a tailored website design that aligns with a company’s values and service offerings. IS Enterprises is now well-equipped to continue serving the Washington, DC community with pride and excellence.
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